Trunas is the core product in our on-site web-analytics and digital marketing suite. It delivers actionable insights into what visitors are doing on your website, helps you identify prospective customers and deliver customized content and marketing statements to them when they come back to your website.
Why Trunas?
With Trunas, a complete analytics software, installed directly onto your website, you have much more power and information in your hands to take decisive action. Most of the analytics tools available today are only unidirectional i.e. they will tell you that someone came and visited your products section and is interested in a particular product. But what if that user came back? You would definitely try and take some action to convince him even further - Trunas lets you do this.
Page Flows
A page flow is defined as a combination of navigation pattern and time spent on web-pages, that is generally followed by people with similar mindset.
A simple example for this would be prospective employees - they will land to your homepage and then jump to your 'Careers' section and find out the 'Current Opportunities'. You can have a good insight into the visitor profile for your website through the Page Flow reports.
Actionable Traffic Reports
Traffic reports give you detailed information on organizations which can be your prospective clients, industries which were most interested in your products and services, conversions of people into users and users into customers and other important statistical information that helps you in charting out your marketing and promotional plan.
Content Serving
Content serving in Trunas is done in lines with page flows. For example, if you are a household appliances company, you might want to deliver a survey about 'Water Purifiers' to a visitor who seems interested in your range of water purifiers.
It's all about delivering the right content to people! Content, which helps you sell.
